Efficacy testing services
Product function verification and marketing support
What is efficacy testing?
Efficacy testing is aimed at cosmetics, skin care products, cleaning products and medical beauty products. Through instrument data and actual measurement analysis, it verifies whether the products have the claimed effects, such as moisturizing, whitening, oil control, anti-acne, anti-allergy, anti-dandruff, etc. This type of cosmetic effect evaluation can provide clear evidence, is an indispensable verification procedure before the product is launched, and can also serve as a strong backing for marketing communication and brand trust building.
Why do brands need efficacy testing?

Build product trust
Products with verified data are more convincing and help with exposure and promotion on e-commerce platforms, channels, and in the media.

Comply with regulations and platform specifications
Most international markets (such as Tmall Global, China, and cosmeceuticals) require a professional third-party efficacy evaluation report to ensure that the product content is consistent with the claims.

Marketing and differentiation
Products with actual test data can be explained on official websites, packaging, and e-commerce platforms, becoming clear marketing highlights and functional formula data support.
Main application areas of efficacy testing

Cosmetics efficacy testing

Skin care product ingredient verification

Instrumental data analysis

Functional verification before product launch

Marketing copy and advertising material supporting data
Three advantages of efficacy testing

Data-driven results improve consumer trust

Meet the requirements of international markets and platform channels

Support product development direction adjustment and optimization
Efficacy testing services provided by Xinqun
The efficacy testing services provided by Xinqun include:
- Test project and process planning
- Instrument detection and data analysis
- Data compilation and reporting
- The platform is professional and credible
Choose a professional efficacy testing agency

Choosing an organization with third-party qualifications and international certification helps ensure that the report is credible and accepted by the market. Xinqun's testing partners have laboratory qualifications and can tailor-make the most suitable cosmetics testing project verification plan according to product types and demands.